When you call a business and you can’t talk to someone right away, do you leave a voice mail or move on? When a prospective supplier can’t answer your question right away because their “system is down” do you ever call back or do you move on to the next supplier?

The business world around is changing faster than most businesses can keep up. There is a greater demand and expectation on the part of your customer to be where they need you to be when they need you to be there – and with the information they want, NOW! And, when you can’t answer that question or take the order right then and there your prospect moves on.